Rumblefish Announces Major Update and Launches Mobile SDK, Bringing Soundtracks to App Developers

PORTLAND, OR, Mar 20, 2012 (MARKETWIRE via COMTEX) — Rumblefish, the leader in music licensing for social media, today announced the availability of its Friendly Music mobile SDK for Apple iOS developers of social video and photo applications. The SDK makes it easy to use soundtrack recommendation tools to find and add soundtracks to any video or photo inside of an iOS application. The Friendly Music mobile SDK is free, accelerates the integration of soundtracks and opens up a new revenue source for developers. Built on the Rumblefish API, developers can access the Rumblefish Music catalog, now with over 750,000 songs, and bring soundtracks to users of their mobile video and photo apps.

“We admire companies like Instagram and Aviary, who’ve fueled an explosion of creativity in amateur photography with easy-to-use image filters. Soundtracks are as meaningful to videos as filters are to images — they open up an entirely new dimension of creativity and self-expression that we’ve seen users get very excited about,” noted Rumblefish founder & CEO Paul Anthony. “After seeing millions of videos online use our music as soundtracks, we were compelled to build the mobile SDK and help developers bring soundtracks and other music-related features into their apps quickly and easily.”

Also announced today is a major update to Friendly Music, found at . Launched in 2010 with partner YouTube, Friendly Music was the first site to offer YouTube users a direct license for pre-cleared soundtracks for their videos. New features include live YouTube video auditioning with soundtracks, soundtrack search and recommendation tools such as the MoodMap and an instant video/soundtrack sharing function, called a Mash.

Live Video Auditioning with Soundtracks The new audition feature allows users to preview any YouTube video against any Friendly Music soundtrack before purchase, instantly. Once loaded, users can play the video, adjust the start and stop time of the video and audio, move through the video timeline, or jump to any part of the audio or video track.

New Search Tools: MoodMap, What’s the Occasion and Editor’s Picks

MoodMap allows users to search for a soundtrack based on the feeling or mood of their video. Users can audition soundtrack results from the moods they select and make playlists of their favorites. What’s the Occasion search allows users to browse through occasion categories, including celebrations, themes, current events, moods, sports and holidays. Editor’s Picks allows users to browse playlists handpicked by the Rumblefish editorial team, including songs focused on current events, holidays, pop culture and more.

Pick a Video, Add a Soundtrack, Make a Mash A Mash is a combination of a YouTube video and a Friendly Music soundtrack. No editing or downloading is required. Just pick a YouTube video, add a soundtrack and make a Mash. Each Mash gets its own unique URL, where others can watch, comment, like or share. Users can even Remash the original video with a different soundtrack to create a new mash.

Both the Friendly Music mobile SDK and the updated are available today. A YouTube video explaining the new Friendly Music and mobile SDK can be found at . Interested developers can gain access to the mobile SDK by emailing

About Rumblefish Rumblefish is a pioneer in music licensing and has been a trusted provider of music for top TV shows, films, ad agencies and video games for over a decade. The company makes artists and labels its first priority, and has paid millions in royalties to its members for the licensed use of their music. Rumblefish launched the Music Licensing Store in 2006, dubbed “an iTunes for Corporate America” (CNBC). It was the world’s first online resource for 100 percent copyright-cleared music for businesses. In 2008 the company struck a landmark licensing deal with YouTube and in the summer of 2010 deepened that relationship with the launch of Friendly Music, a website where consumers can license soundtracks. The company now boasts the world’s largest music catalog for social media, over 5 million videos with its soundtracks and clientele such as Animoto, Virtual Active, Amazon Studios, Kaiser Permanente and Google.


Kelly Clarkson – What Doesnt Kill You

Kelly Brianne Clarkson (born April 24, 1982) is an American singer, songwriter and occasional actress. Clarkson came into prominence after becoming the winner of the inaugural season of the television series American Idol in 2002 and later was the runner-up in the television special World Idol in 2003.

In 2003, Clarkson released her debut album, Thankful, which was a commercial success and established herself in the pop music industry. The release of its first single, “A Moment Like This” (2002), broke The Beatles‘ record for the biggest leap to number one, from 52, in the history of the Billboard Hot 100 chart. After parting ways with her management, Clarkson developed a more rock-oriented music with the release of her critically acclaimed sophomore album, Breakaway (2004), which sold more than 12 million copies worldwide and which garnered Clarkson more worldwide success as a pop rock artist. The album’s single, “Because of You” (2005), became the best-selling single by an Idol contestant worldwide. In 2007, Clarkson took full creative control for her third album My December, which had had a more rock-inspired sound and was met with controversy and moderate success. Clarkson later returned to a more pop-oriented sound with All I Ever Wanted (2009), which became a commercial and critical success. The album’s lead single, “My Life Would Suck Without You” (2009), currently holds the record for biggest leap to number one on the Billboard Hot 100 Chart, breaking her own record of “A Moment Like This” as well as earning her first number-one single in the United Kingdom. Clarkson’s fifth studio album, Stronger, was released in October 2011, preceded by the lead single “Mr. Know It All” which peaked within top ten in eight countries. The second single of Stronger, “Stronger (What Doesn’t Kill You)“, was released in January 2012, and became Clarkson’s third number-one single in the United States.

What Doesnt Kill You


Music is an art form whose medium is sound and silence. Its common elements are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics, and the sonic qualities of timbre and texture. The word derives from Greek μουσική (mousike; “art of the Muses“).

The creation, performance, significance, and even the definition of music vary according to culture and social context. Music ranges from strictly organized compositions (and their recreation in performance), through improvisational music to aleatoric forms. Music can be divided into genres and subgenres, although the dividing lines and relationships between music genres are often subtle, sometimes open to individual interpretation, and occasionally controversial. Within “the arts“, music may be classified as a performing art, a fine art, and auditory art. There is also a strong connection between music and mathematics.

To many people in many cultures, music is an important part of their way of life. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as “the harmony of the spheres” and “it is music to my ears” point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, “There is no noise, only sound.” Musicologist Jean-Jacques Nattiez summarizes the relativist, post-modern viewpoint: “The border between music and noise is always culturally defined—which implies that, even within a single society, this border does not always pass through the same place; in short, there is rarely a consensus … By all accounts there is no single and intercultural universal concept defining what music might be.”

Absolute Whores

Absolute Whores’ are a Canadian indie rock/Cowpunk band most active in the late 1980s and early 1990s. The band consisted of Greg McConnellas Ugly Dick Adonis, Vaughan Passmore as Blind Pig Neuton, Albert Saxby as Clint Rude. Michael Lavery as Sven Campbell and Johnny Trash as himself. They played their first show at Toronto’s musical landmark Isabella Hotel in 1984, after convincing the hotel manager Joe Freid that Absolute Whores was an artistic reference, and not a sexual one. After many bass players – The Cursed Gerald, Brent Ruddy – and more guitarists – “Hot Fingers” McWhinnie, Meanus De Vilo – the band settled into the above line-up.

Their debut recording was a 1985 demo cassette entitled Killing An Elvis Song For You. (The song was “Heartbreak Hotel”.) The accompanying poster has been referred to as “One of the greatest pieces of pop art of all time”.

The band continued to host jam nights at Toronto‘s Hotel Isabella to fund the printing of their newspaper, The Whore’s Rag. The first edition earned them instant notoriety as it satirized and ridiculed many of the local sacred cows that no one was prepared to criticize for fear of career-damaging reprisal. Singer Johnny Trash commented “Any such move would be redundant as no one can wreck the band’s career better than me.”

The band also released another cassette entitled “Product” in 1985, a single, “I’m An Asshole (For Your Love)”, in 1986 and in 1989 its only full-length album, an eponymous effort which featured another Elvis cover, “All Shook Up” (with the verb replaced with something more artistically accurate), and a Replacements cover, “Here Comes a Regular”.

3 Doors Down

3 Doors Down is an American rock band from Escatawpa, Mississippi formed in 1996. Since 1998 the band consists of lead vocalist Brad Arnold, lead guitarist Matt Roberts, bass guitarist Todd Harrell and rhythm guitarist Chris Henderson. Their current drummer and percussionist is Greg Upchurch who has been with the band since 2005.[1]

The band rose to international fame with their first single, “Kryptonite“, which charted in the top three on the Billboard Hot 100 chart. The band then signed onto Republic Records and released their debut album, The Better Life, in 2000. The album was the 11th-best-selling album of the year and was certified 6x platinum in the United States. Their second album, Away from the Sun, (2002) continued the band’s success; it debuted at #8 on the Billboard 200 chart and went multi-platinum in the United States like its predecessor. The band followed it up by extensive touring for two years before releasing their third album, Seventeen Days, in 2005. The album debuted at #1 on the Billboard 200 chart and was certified platinum within its first month of release. Their fourth, self-titled album, 3 Doors Down, also debuted at #1 on the Billboard 200 chart. The band’s fifth studio album, Time of My Life, was released on July 19, 2011.

The band often performs more than 300 concerts a year and has shared the stage with artists such as Lynyrd Skynyrd, Megadeth, Staind, Nickelback, Alter Bridge, Breaking Benjamin, Seether, Shinedown, Hinder, Mentors and Daughtry. Since the start of their career, 3 Doors Down have sold over 20 million albums worldwide

Mohamad – Marde Tanhaye Shab

Mohamad’s  new music video Marde Tanhaye Shab has been released exclusively on Radio Javan.  The video was directed by Solmaz Niki- Kermani of Mahtab Entertainment using original footage from her film To the Moon which she starred in and wrote. To the Moon was directed by Damian Harris.

David Lanz

David Lanz (born June 28, 1950 in Seattle, Washington) is a Grammy-nominated New Age pianist. His most popular album, Cristofori’s Dream, topped the New Age charts in 1988, which was No. 1 on Billboard’s first adult alternative/New Age chart for 27 weeks and eventually sold platinum. Natural States peaked at No. 125 on the Billboard 200.